Association bale of Historic Towns of Slovenia has succeeded in the tender for the acquisition of funds from the European Regional Development Fund - ERDF to promote the tourist offer of thematic tourism products on a national level in 2010 and 2011, a project to promote tourism offer thematic tourism product "city and culture." bale
States want the project to improve the knowledge of Slovenian towns between domestic and foreign guests, increase tourism consumption, to keep guests in cities for longer than one day. Above all, increase the transparency of the organization and sale of tourist programs tied to the historic city of Slovenia through local incoming service and retail agencies.
The entire project consists of a set of promotional materials (brochure handy Acta Slovenica, bale brochure, guide to historical sites, bale HD short promotional films, B1 posters, promotional billboards and promotional postcards), distribution channels (professional touch screen monitors, the sale of tourist programs and Cities culture), media advertising (search engine optimization browsers, online advertising, advertising on radio media and advertising in print media) and other marketing activities (upgrade website www.zgodovinska-mesta.si, media events and presentations at home and study tours for foreign travel agencies and tour operators).
The driving force behind the promotional campaign will be so handy brochure Acta Slovenica, which will be presented eleven bale Slovenian historic towns and cities from each TOP 10 providers and attractions (six tourist service bale providers, two events and two cultural organization). Here is distributed 70,000 leaflets and brochures of them will be more than 50% of the divided Slovenian guests. Visitors to the individual provider will get a sticker will be pasted into Acto SLOVENICA. By collecting stickers will be able to participate in the prize draw. The wish to encourage Slovenian guest to the popularity of the old city centers and given rise to the idea and visit historic towns and surrounding areas.
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