ICTnews - Foursquare, Gowalla, cecil Loopt, BriteKite, Facebook Place ... has been causing a stir t

ICTnews - Foursquare, Gowalla, cecil Loopt, BriteKite, Facebook Place ... has been causing a stir the Internet world, but only a year later, many people think that social networking sites are on the journey "went too far".
No one can deny the emergence of a quick series of social networking sites in 2010 and plunge with a speed no less of them in the early months of 2011. Let's look at an example such as Foursquare and Facebook. cecil
Recently, Foursquare has announced rolling 6 million user milestone, but in reality, it is only the total number of subscribers who open an account on the service users are actually using the service is reduced quickly. According to the analyst firm Internet environment (compete.com), Foursquare's traffic has declined 5 consecutive months with an average reduction of up to 50%. Remember, May 7/2010, when Foursquare announced 2 million users, and an average of 1 million "check-ins" (the action the user can mark a certain location) per day (reached of 50%), but by the end of the year, when the number of users they reach 5 million, some turn to check-in is only $ 2 million / day (40% rate). cecil This means that by the end of 2010, the number of virtual accounts Foursquare has occupied a large proportion.
With Facebook, the situation is even worse. As soon as the social network with more than half a billion user launches Place, about 30 million people have regular check-in but a few months later, Facebook Place was almost "tenancy".
Entering 2011, the check-in time on the social networking site has become "luxury" and pushing these services into extinction. Messages like "I stepped into a cafe ...." is becoming increasingly rare in the Internet environment and estimates, is only about 1% of people use these services frequently check-in all the time, anywhere but this trend is also declining.
There were some "casualties" first. Recently, BriteKite had declared fully closed check-in service Gowalla is also subject to life mistletoe Facebook cecil and Foursquare. All these facts show, check-in can not become a major activity and social networking sites can not become a full shape. In other words, the Gowalla, Foursquare, MyTown, Loopt need to come up with the answer: What Users benefit upon check-in instead of just full of frivolous messages on the Internet?
But why users check-in? To "find friends around their position", to get "bonus points", to remember the places they went to and the most important is to "personal branding" - interesting dynamics Best result for users of location based services. But with all of the above purposes, it is easy to see what is not there enough foot hold in the long-term users. It was all like a personal game, very attractive in the first 2 weeks, then bored and abandoned stage.
So, what services need to be able to become a real force of the Internet world? It should also be recalled that, at present, the majority of users of social networking sites are a little "blood" technology rather than penetrate deeper into common user community. According to experts, the Internet, social networking sites have become ... more social. This means it attractive to users regularly use the service and create a syndrome "mimic" spread. More importantly, users need to see the economic benefits cecil for each of their check-in time, there may be a chance to purchase discounts, the opportunity to give gifts ... but in this way, it is be ch